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Group on Institutional
Advancement (GIA) Annual Meeting Program
Friday, October 31
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2:00 - 3:30p
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Steering Committee Meeting (Closed)
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Grand Hyatt - Presidio B
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4:30 - 6:00p
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GIA and Organization of Resident Representatives
Opening General Session
"A Look over the Horizon: The Future of Academic Health
Centers"
Predicting the future is risky business—just ask any subprime
mortgage banker. With that in mind, cast your gaze into the crystal
ball as one of America's most respected health care futurists shares
his views on what's just around the corner for academic medical
centers and the country's amazingly unpredictable health care system.
While many foresee looming disaster, Jeff Goldsmith typically conjures
up a more optimistic vision where things have a way of working out
in the end.
With in-depth knowledge of medical schools and teaching
hospitals, Goldsmith will consider some of the major themes confronting
our institutions: the prospects for meaningful health care reform
on the eve of the national election, the transition of a generation
of "old guard" physicians to a new breed of doctor, the
retirement of the baby boomers, the consumer revolution in health
care, and the impact of the ever-accelerating technological revolution
on health services and biomedical research.
Presenter:
Jeff C. Goldsmith, Ph.D.
President Health Futures, Inc.
Moderator:
Tom Fortner
Chief Public Affairs and Communications Officer
University of Mississippi Medical Center
GIA Chair
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Grand Hyatt - Lone Star A
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6:00 - 7:30p
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GIA Welcome Reception and Sign-up for Saturday's
Dine-Arounds
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Grand Hyatt - Lone Star B
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Saturday, November 1
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8:00 - 9:00a
9:00 - 10:15a
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Continental Breakfast
General Session
"Unnatural Causes: Is Inequality Making Us Sick?"
Earlier this year, PBS aired Unnatural Causes: Is Inequality
Making US Sick? (www.unnaturalcauses.org), a documentary series
exploring the root causes of socioeconomic and racial inequalities
in health across the United States. The series examines what makes
people ill in the first place and why economic status, race, and
zip code have been found to be powerful predictors of health status
and life expectancy.
Larry Adelman, the series creator and executive producer
and president and co-director of California Newsreel, will screen
scenes from Unnatural Causes, discuss the series' objectives
and some of the unsettling questions it raises, describe how the
series and companion tools are being used to focus attention on
the social determinants of health equity, and explore suggested
remedies requiring social and political changes.
Presenter:
Larry Adelman
Executive Producer, Unnatural Causes, and Co-Director
California Newsreel
Moderator:
Claire Pomeroy, M.D., M.B.A.
Vice Chancellor, Human Health Sciences and Dean, School of Medicine
UC Davis
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Grand Hyatt - Lone Star A
Grand Hyatt - Lone Star C
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10:15 - 10:30a
10:30 - 11:45a
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Break
Alumni Track Session
"Planned Giving for Alumni Relations' Professionals"
Transformational Philanthropy: help your institution's friends leverage
their passion for your cause, empowering them as difference makers
and illuminating the relevance of philanthropy to their retirement
and estate planning. Learn how to recognize the life stage "trigger
points" and conversational "tells" from your constituents
and grateful patients. Discover more about what you already know
and understand how to make the best use of these insights.
Presenter:
Stephen Miller
Associate Vice President, Gift Planning and Major Gifts, Institutional
Advancement
Drexel University College of Medicine
Moderator:
Patricia Comey
Director, Alumni Relations
Drexel University College of Medicine
GIA Alumni Representative
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Grand Hyatt - Presidio C
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10:30 - 11:45a
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Development Track Session
"Creating the Right Compensation Plan to Attract
and Retain Fundraising Professionals"
Recruiting, retaining and engaging top talent in a competitive
job market requires more than traditional salary and benefit packages.
How can your institution craft compensation plans that will land
those top candidates and encourage your current team to exert that
extra discretionary effort? How can you appropriately recognize
superior performance? How can bonus and incentive plans fit within
the ethical standards of the fundraising profession?
This session will explore the issues related to compensation
for fundraising professionals with an emphasis on bonus and retention
plans.
Presenters:
Bob Becker
Principal
Towers Perrin, Chicago
Beth A. Richardson
Senior Consultant, Executive Compensation
Towers Perrin, Los Angeles
Lisa Perlmutter
Senior Consultant, Executive Compensation
Towers Perrin, New York
Moderator:
Jancy Houck
Associate Vice President for Development and Director of Medical
Development
Yale University School of Medicine
GIA Development Representative
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Grand Hyatt - Presidio B
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10:30 - 11:45a
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Marketing Track Session
"Communicating Quality: What, Why, Where, Who,
and How!"
It is the age of transparency and consumerism, but what does that
mean? How do you work with your colleagues to define quality and
make it understandable for your audience internally and externally?
What are our audiences interested in seeing?
This session will provide an overview of various collaborative
efforts that focus on quality and/or cost measures and evidence-based
medicine. You will see how medical centers have chosen to define,
communicate, and disclose their data and success rates even when
they didn't measure up as well as understand what the data mean
for consumers, payers, the media, and the government. You'll also
hear a case study about how one academic medical center developed,
and is continuing to develop, its strategy for education and communication.
Presenters:
Dalal J. Haldeman, Ph.D., M.B.A.
Vice President, Marketing and Communications
Johns Hopkins Medicine
Beth A. NeCamp
Interim Chief Communications Officer
Senior Director, Communications and Marketing
The Ohio State University Medical Center
Moderator:
Kim Wirthlin
Associate Vice President, Public Affairs and Marketing
University Health Care
University of Utah Health Sciences
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Grand Hyatt - Independence
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10:30 - 11:45a
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Public Relations and Public Affairs Track Session
"Sneak Peekers and Medical Records Gone Astray:
HIPAA Horror Stories"
In 1998, academic medical centers made sweeping changes to meet
the new privacy restrictions of HIPAA, the Health Insurance Portability
and Accountability Act. Though a decade has passed, protecting patient
confidentiality still presents some unexpected challenges. This
session will present case studies of how two institutions managed
the unauthorized snooping into celebrity medical records and stolen
patient data.
Presenters:
Dale Triber Tate
Executive Director, Communications and Government Relations
UCLA Health Sciences UCLA Medical Center
Christine Morris
Associate Vice President for Communications
University of Miami Leonard M. Miller School of Medicine
Jacqueline Menendez
Vice President of Communications
University of Miami
Moderator:
Myrna Manners
Vice Provost
Weill Cornell Medical College
Vice President at New York-Presbyterian Hospital
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Grand Hyatt - Presidio A
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11:45 - Noon
Noon - 1:45p
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Break
Literary Luncheon and Book Signing (ticketed function)
"Where Did I Leave My Glasses? The What, When,
and Why of Normal Memory Loss"
For all of us who have ever gone into a room only to stand frozen,
wondering blankly, "Why did I come in here, again?" Or
how about when you saw someone you know well but have to go rummaging
to remember their name? Martha Weinman Lear has answers.
Lear, the author of Where Did I Leave My Glasses?
The What, When and Why of Normal Memory Loss, discusses the
issues of memory loss and aging-how much forgetfulness is normal,
when does it occur, and what can or should be done about it?
Martha Weinman Lear is a former staff writer for The
New York Times Magazine and the author of The Child Worshippers
and of the memoir Heartsounds, the story of what happened
when her late husband, Dr. Harold Lear, himself became a patient.
Presenter:
Martha Weinman Lear
Author
Moderator:
Larry Schafer
Vice Provost, Development
Weill Cornell Medical College of Cornell University
Vice President, Development New York-Presbyterian Hospital
GIA Chair-Elect
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Grand Hyatt - Lone Star A
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1:45 - 2:00p
2:00 - 3:15p
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Break
Public Affairs and Government Relations Track Session
"Fulfilling the Promise: Making the Case for
the NIH"
The federal budget for the National Institutes of Health (NIH)
has been flat for an unprecedented six years. What are its prospects
in a new Administration and Congress? What are the most effective
messages to make the case for increasing our nation's support of
medical research? Who are the most effective messengers? What advocacy
strategies work?
Come learn about the AAMC's latest public opinion research
results on this topic, get the latest legislative outlook, and engage
in a discussion of advocacy strategies with your colleagues.
Presenters:
David B. Moore
Senior Director, Governmental Relations
AAMC
M.J. Fingland
Director, Public Affairs
AAMC
Elisa K. Siegel
Chief Communications Officer
AAMC
Moderator:
Beth Felder
Director, Federal Relations
Johns Hopkins University School of Medicine
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Grand Hyatt - Travis D
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2:00 - 3:30p
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Alumni Track Session
"Building Alumni Giving and Donor Base"
Learn how to create a successful reunion giving campaign using
development staff and class representatives as ambassadors. Find
out how you can develop an annual fund while working to build alumni
support by learning how to communicate distinctions in giving between
alumni giving outlets and annual fund opportunities, developing
transparent communication between the institution's annual fund,
alumni and other communication to the donor base and by leveraging
all programs.
Presenter:
Sheila A. Evensen
Associate Director of Alumni Relations and Annual Giving
Case Western Reserve University
Chris Kasavich
Director of Annual Giving
Baylor College of Medicine
Moderator:
Gwendolyn Smith-Johnson
Director, Alumni Affairs and Student Connections
Baylor College of Medicine
GIA Alumni Chair
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Grand Hyatt - Presidio C
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2:00 - 3:30p
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Development Track Session
'The Dean/CEO as Chief Development Officer'
While the development staff, faculty physicians, scientists,
and health care staff all play an important role in an institution's
philanthropic efforts, the dean/CEO's involvement is crucial and
has become increasingly complex and time consuming. An institution's
leader has many fundraising responsibilities, including working
with his/her team in designing and strengthening the case for support,
furthering the allegiance and dedication of top potential donors,
and participating in all stages of the gift cycle.
In this session, you will hear from the leaders of
two AAMC member institutions and gain insight into how they view
their role in philanthropy, how they manage and staff their top
prospects to build strategic philanthropic relationships, and where
they have succeeded—as well as been challenged—along
the way.
Presenters:
Gerald S. Levey, MD
Vice Chancellor, Medical Sciences and
Dean
David Geffen School of Medicine at UCLA
Robert J. Alpern, MD
Dean
Yale University School of Medicine
Moderator:
Kathleen Kane, JD
Executive Vice President, Development and External Affairs
City of Hope National Medical Center
GIA Past Chair
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Grand Hyatt - Presidio B
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2:00 - 3:30p
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Marketing Track Session
"Marketing the Physician's Practice Plan"
It's becoming more apparent — in order to survive in health
care, marketers will be forced to let their local audiences know
about the comprehensive services available within their organizations.
But who wants to buy health care services from a "group,"
an "organization," or a "center?" People buy
from people — why would patients be any different?
Even so, academic medical centers are responding to
competition and industry trends by marketing the practice plan.
And what is the impact? Hear from experts as they discuss the challenges
of practice plan marketing—from product readiness and clearly
defined business goals to managing the expectations of internal
stakeholders—whether physicians, senior management, or the
board of trustees and external stakeholders—patients, taxpayers,
and private physicians.
Presenters:
Holli Salls
Vice President, Public Relations, Marketing and Physician Services
Northwestern Memorial Hospital
Tricia Aleman
Director, Marketing Communications
University Health System
Una H. Newman
Chief Marketing Officer
Emory Healthcare & Emory University
Moderator:
Lori Donnell
Executive Director
Meharry Medical Group
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Grand Hyatt - Independence
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2:00 - 3:30p
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Public Relations Track Session
"Health News Coverage: Medical Miracle or Media
Hype?"
The daily delivery of news stories about new treatments, tests,
products, and procedures may have a profound-and perhaps harmful-impact
on health care consumers.
Professor Gary Schwitzer, director of the University
of Minnesota's health journalism program, is publisher of the Web
site HealthNewsReview.org,
which evaluates and grades health news coverage, notifying journalists
of their grades.
After two-and-a-half years and more than 600 stories,
the project has found that journalists usually fail to discuss costs,
the quality of the evidence, the existence of alternative options,
and the absolute magnitude of potential benefits and harms.
This session will examine the data, offer some examples,
and suggest ways communications staff members at academic medical
centers can work with journalists to better shape health news coverage.
Presenter:
Gary Schwitzer
Associate Professor
University of Minnesota School of Journalism & Mass Communication
Moderator:
Mary Koppel
Assistant Vice President, Public Affairs
University of Minnesota Academic Health Center
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Grand Hyatt - Presidio A
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6:30 - 9:00p
9:00 - 11:00p
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Saturday Evening
Dutch-treat Dine Arounds (various times)
GIA Hospitality Suite Open
(Obtain the suite number from the AAMC Registration Desk)
Hosts:
Dale Triber Tate
Executive Director, Communications and Government Relations
UCLA Health Sciences
UCLA Medical Center
GIA Vice Chair, Marketing, Public Relations and Public Affairs
Jonathan Sender
Director, Federal Relations and Strategice Communications
University of Wisconsin School of Medicine and Public Health
GIA Public Affairs Chair
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Sunday, November 2
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8:30 - 9:45a
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GIA/GRR/Project Medical Education Breakfast and
General Session
(ticketed function)
"Turning Personal Loss into Public Gain: How
a Big Idea Translated into $3 Billion for Cancer Research"
Cathy Bonner is known to Texans as many things—founder
of the Women's Museum at Fair Park, a former member of Ann Richard's
cabinet and a longtime friend of the late Ms. Richards, a successful
public relations executive, and a philanthropist. But in 2007, Cathy
Bonner became much more known as the person who successfully guided
a $3 billion proposition to fund cancer research through the Texas
state legislature. Through sheer determination, innovative advocacy
tools such as killcancer.org, coalition building, and her unique
ability to unite Republicans and Democrats, Ms. Bonner enlisted
supporters and defied philosophical hurdles, political differences
and turf battles.
Ms. Bonner, recently appointed to lead the National
Coalition for Cancer Survivorship, will share her own personal story
of how cancer has affected her life and how she became motivated
to lead this charge – which ultimately convinced 61 percent
of voters to approve the sale of $3 billion in bonds over 10 years
in the biggest medical initiative ever undertaken by a state.
Presenter:
Cathy Bonner
President and CEO
National Coalition for Cancer Survivorship
Moderator:
Peter G. Traber, M.D.
President/CEO and Executive Dean
Professor of Medicine
Baylor College of Medicine
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Grand Hyatt - Lone Star C
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10:00 - 11:45a
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Development and Alumni Master Class
"Creating Loyalty: How to Make Alumni and Donors
Share the Institution's Goals"
What lights up the brain of a giver? A neuroscientist looks
at what motivates those who give to philanthropic causes.
Presenter:
Read Montague, Ph.D.
Brown Foundation Professor of Neuroscience
Baylor College of Medicine
Moderator:
Lisa Kennedy
Vice President, Development
Baylor College of Medicine
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Grand Hyatt - Travis A/B
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10:00 - 11:45a
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Public Relations, Marketing and Public Affairs' Master
Class
"Community Service: Striking the Balance"
The country's academic medical centers are locked in a continuous
tug-of-war over the demands placed on admittedly finite resources.
The question remains-how do you balance the often conflicting missions
of research, education and clinical care, while still being responsible
stewards of the public's health?
The needs and demands of patients continue to escalate,
while funding sources seem to be spiraling downward. Delivering
care to a growing patient population continues to be a struggle
for providers, but how can the leadership of academic centers determine
how much care you can afford to provide, without undermining your
financial foundation?
This master class offers unique perspectives in this
discussion, as well as a review of how documenting your contributions
to the public can positively impact advocacy efforts.
Presenters:
Ivy Baer, M.P.H.
Director and Regulatory Counsel
Health Care Affairs
AAMC
June Fowler
Vice President, Corporate and Public Communications
BJC Healthcare
Leni Kirkman
Executive Director of Corporate Communications and Marketing
University Health System in San Antonio
Moderator:
Joni Westerhouse
Executive Director, Medical Communications
and Medical Public Affairs
Washington University in St. Louis
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Grand Hyatt - Travis C/D
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11:45a - 1:30p
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Lunch on your own/AAMC Exhibit Hall Lunch
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1:30 - 3:30p
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AAMC Leadership Plenary
Chair's Address
Robert J. Desnick, MD, PhD
Mount Sinai School of Medicine of New York University
AAMC President's Address
Darrel G. Kirch, MD
Keynote Address
"Insight Spanning the Decades"
Ted Koppel
Please see AAMC General Annual Meeting Program for
Sunday afternoon to Tuesday programming and session listings.
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