Print and Digital Publishing: External Audience - Gold
Pandemic Pivot Finalist
University of Miami Medicine Magazine: Spring 2021
University of Miami
Each year, the University of Miami Health System (UHealth) and Leonard M. Miller School of Medicine publishes a bi-annual medical magazine featuring articles on a wide range of innovative research, health topics, philanthropy, alumni news, and more. The University of Miami Medicine magazine’s Spring 2021 edition was designed and distributed solely in a virtual format due to challenges from the COVID-19 pandemic. An additional challenge was to shift our dialogue back to a broader range of critical health topics important to our community. The contents of the magazine showed a continuation of the COVID-19 crisis, with such articles as “Focusing on Facts in the Fight Against COVID-19” and “The Year of COVID,” but a majority of the articles focused on broader health topics — for example, a donor seeking answers for an ultra-rare disease and an alumnus driving world change by leading with empathy and compassion. This showed our readers the transition from being fully immersed in a global pandemic to seeing the light at the end of the tunnel.
What was the most impactful part of your award-winning entry?
The highly engaging digital format. The use of gifs, photo movement, and scrolling effects as an additional storytelling medium helped to create an immersive experience and was decidedly appealing to readers.
What challenge did you overcome?
The challenge was to make the digital magazine innovative but still easily navigable for readers of all generations and technological aptitudes. We intentionally maintained a clean design with traditional button formats, high contrast colors, and large fonts to accommodate this.
Contact: Mikayla Gowaty